No theory and no fluff. Practical guides on the things that actually decide how many jobs a contractor books — answering the phone, replying fast, getting reviews, and showing up on Google.
You can't answer the phone with both hands inside a boiler. Here's how missed call text back turns the calls you can't take into text conversations you can — and why it's usually the highest-return automation a contractor can install.
Most contractors know they miss calls. Very few have ever put a number on it. Here's how to calculate what yours are costing you, using your own job values — the figure is usually worse than you'd guess.
The research on this is unusually clear, and unusually ignored. Respond to a lead within minutes and you'll win a disproportionate share of them. Here's the evidence, and how to actually do it while running crews.
You have more happy customers than reviews. Probably far more. The problem isn't the work, it's the asking — and asking is the one part of this that can be systematised completely.
Three businesses get the calls and everyone else gets ignored. Here's what actually decides which three — and the order to work on it in if you want to be one of them.
Most contractor websites are brochures. A handful are booking tools. The difference is almost entirely structural, and it comes down to which pages exist and what happens when someone submits a form.
For most contractors the Google Business Profile drives more calls than the website does — and most are half-finished. This is the checklist, in the order worth doing it.
You cover twelve towns and rank in one. Here's how to build service-area pages that actually work, how many to build, and the mistake that gets sites penalised.
Every contractor with a few years behind them is sitting on hundreds of people who already trust them. Almost none of them ever get contacted again. That's the cheapest revenue available to you.
The usual answer is a percentage of revenue, which is nearly useless on its own. Here's how to work out your number from your own job values — and why spending more is usually the wrong first move.
Everything these articles describe is built, wired up and running for you in about a week.
$297/mo — everything included