Solar has the longest sales cycle and the most sceptical customer in home services, largely thanks to a decade of aggressive door-knocking. Winning is a matter of being the local, credible, patient option — which means marketing that keeps showing up for months without ever feeling like pressure.
Between the first enquiry and a signed contract there's roof assessment, financing, incentives, utility paperwork and a conversation with a spouse. Without structured contact across that whole period, warm leads simply evaporate.
Homeowners have been pitched hard by national outfits and have their guard up. Being visibly local, reviewed and easy to reach is worth more than any pitch you can write.
When a tax credit or utility programme changes, there's a window where interest spikes. If you can't get a message to your entire enquiry list that week, the window closes on somebody else's pipeline.
Residential solar, battery storage, EV charging, commercial solar, panel repair and system monitoring each get their own page across your service areas — with real numbers, local installs and no hype.
Solar leads are expensive however you get them. An automatic text back within seconds means a missed call is a paused conversation rather than a wasted acquisition cost.
The sequence runs across the whole consideration period with a light, informative touch — and stops the instant they reply. This is where solar deals are won, and where most installers do nothing at all.
A homeowner deciding between you and a national brand is looking for evidence you'll still be here in ten years. Automatic review requests after every install build exactly that record.
When a credit or rate structure shifts, one click puts that in front of every past enquiry and customer the same day — including battery add-ons to people you've already installed for.
Solar search results are crowded with national lead-gen sites. Properly built local service-area pages are how an actual installer outranks them for the searches in their own county.
One page per service, one per service area. That's how solar installers rank for what customers actually search instead of a homepage that mentions everything.
No build fee, no per-feature upsell, no contract.
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Yes, and it should. The sequence is paced across the whole consideration period with useful, low-pressure messages, and stops immediately if the customer replies. Solar is the clearest case in home services for long-cycle nurture.
On being local and verifiable. Local service-area pages, a strong local review count and an instant human-feeling response are things a national call centre structurally can't match — and they're exactly what a sceptical homeowner is looking for.
That's what one-click campaigns are for. Every past enquiry and customer can have the update in front of them the same day, which is usually the difference between catching a demand spike and reading about it afterwards.
No, and we'd be wary of anyone who says they do cheaply — bought solar leads are mostly resold several times. This makes the leads you generate yourself, through search and referral, convert far better.
Yes. Those get their own pages, and they're also the easiest campaign you'll ever send — your existing solar customers are the most qualified battery buyers in your market.
The research on this is unusually clear, and unusually ignored. Respond to a lead within minutes and you'll win a disproportionate share of them. Here's the evidence, and how to actually do it while running crews.
The usual answer is a percentage of revenue, which is nearly useless on its own. Here's how to work out your number from your own job values — and why spending more is usually the wrong first move.
Everything on this page, set up for solar installers, live in about a week. No setup fee, no contract.
$297/mo — everything included